Posted on Wednesday, July 4th, 2012 3:00 pm
PRESS READY 101 WORKSHOP
Easthampton City Arts+ invites you to Press Ready 101 workshop with media readiness consultant Sarah Platanitis on August 1, at 6:00 p.m. This event will be at Flywheel, located at 43 Main Street, Easthampton, MA. The workshop costs $25 for ECA+ members and $35 for non-members.
What: Press Ready Workshop 101
Where: Flywheel, 43 Main Street, Easthampton, MA 01027
Who: Hosted by Easthampton City Arts+ with Sarah Platanitis
When: August 1, 2012, 6:00 – 7:30 p.m.
Fee: $25 ECA+ Members, $35 Non-Members
Want to figure out how journalists think, get tips to tune-up your PR skills, and learn how to write a better press release? Join ECA+ and media readiness consultant Sarah Platanitis for Press Ready 101! In this workshop, you will be coached by a seasoned journalist and award-winning journalism teacher to gain a better understanding of how journalists work. You’ll also learn how to prepare essential items for working with the press based on your field and feel more comfortable with future press opportunities by knowing:
In ninety minutes, you’ll receive such valuable information that you’ll swear you’ve received a secret file from a spy! No more butterflies, second guessing and forgotten thoughts that wake you up in the middle of the night. This workshop will also include a short press release writing activity, fun review game with prizes, and Q&A time.
- The difference between a media kit and press kit and why you need both.
- How to present your best self online.
- The importance of a press release and the secrets to writing one that gets results.
- Why you must research the media before you start a conversation with them.
- The do’s and don't's of what to do when the media is interested in YOU.
- The different types of interviews and how to navigate them without sinking your ship.
- How to follow up and make the very best impression.
Sarah Platanitis is a freelance writer, photographer and the creative entrepreneur behind Anselblue Design Studio. Her work as a journalist is what led her to develop a workshop called “Press Ready”, where she coaches artists, organizations and businesses on how to build an effective publicity tool kit and prepare for successful media opportunities. An award-winning inner-city public school Journalism teacher and 2009 Reynolds Journalism Institute fellow, Sarah also spent two years as a children’s media literacy educator for PBS Ready To Learn. To learn more about Sarah, visit www.sarahplatanitis.com.